Past Northern NV Now Foundation Initiatives – Diversified Marketing Campaign
In 2013 the Foundation launched its first initiative, the Diversified Marketing campaign which primarily targeted visitors and business travelers. The purpose of the campaign was to re-brand the community and to promote Reno as a great place to live, raise a family, and an ideal place to grow a business. The campaign included family-friendly taxi-top advertisements from various businesses and cultural organizations in the region and signage located at the Reno-Tahoe Airport and the Reno-Sparks Convention Center.